Crisis Communication Plan Template

You're about to start crafting your organization's Crisis Communication Plan, and this template is here to guide you through it.

Situations can change quickly; having a plan like this isn't just helpful—it's essential for keeping your team aligned and ready to respond effectively.

Think of this template as a practical workbook. It's designed to help you think through various crisis scenarios that could impact your organization.

You'll find sections for setting up your communication team, understanding who you need to talk to (and how they prefer to be reached), and creating messages that are clear and on point.

Here’s what you can do with this template:

• Identify the types of crises that could affect your business and how you'd respond to them.
• Put together a crisis communication team, detailing who does what.
• Get to know your stakeholders better and figure out the best ways to communicate with them during tough times.
• Write messages that are straightforward and resonate with your audience.
• Choose the right channels to share your messages.
• Set up a game plan for responding quickly when a crisis hits.
• Keep an eye on how your messages are being received and tweak your strategy as things evolve.
• After a crisis, take a step back to see what went well and what could be better next time.

Remember, this template is meant to be flexible. It should evolve as your organization grows and as you learn from each situation you encounter.